Slice of Cornwall had built a strong local reputation, but their visual presence didn’t yet capture the scale and personality of what customers experienced in person. The business offered more than great food, it offered variety, warmth, and a sense of generosity.

They needed a film that could crystallise their identity around a simple, confident idea: “Slice is King.” A message that spoke to quality, choice, and confidence in the product, while also introducing the people behind the counter - a young, family-led team building something of their own.

The challenge was to create a piece that felt bold and energetic without losing their authenticity.